CREA NYC

ARCHAEA was contracted to support the Fall fundraising campaign for CREA - Centro de Recursos Educativos para Adultos , a non-profit supporting adult education in the Hispanic community of East Harlem. Our job was to craft a compelling story 3 marketing videos around the charismatic and strong-willed characters at the organization culminating in one final video to sum up the mission of CREA. We wanted to tell a story that eschewed the common tropes of struggle and determination to show underneath those traits are the incredible true stories of people who not only made it in America, but did it with laughter and positivity that stands to encourage their community to do do the same. The result was a digital marketing campaign that helped the org surpass their fundraising goals and create a memorable experience for donors, volunteers and alumni.