Aerie ‘Real’ Campaign

Partnering with lifestyle influencer Kelsey Kotzur, ARCHAE produced a brand video for lounge and activewear brand, Aerie. This paid promo was part of Aerie’s Real campaign that invites the audience into viewing real moments with people and exploring confidence and authenticity in day-to-day life. With a heavy emphasis on these themes and a cavalier attitude towards more traditional and strict guidelines for showcasing the fashion and looks, we were given license to be as creative and expansive as we wanted resulting in a custom script written by Tavis Northam. The resulting paid post performed received nearly 60K views and performed well above benchmarks across channels for both views and engagement.