TORY BURCH

For four consecutive seasons, ARCHAEA has been invited to cover behind the scenes of Tory Burch’s NYFW runway shows in partnership with commentator Mandy Lee. Each season, the team is granted VIP/all access permission behind the scene of luxury designer’s show to report on season’s offerings before, during, and after the runway show. This partnership has garnered millions of views which have directly translated into shoe sales for the brand (in partnership with Mandy Lee) and new followers on social media platforms.